It tells people that companies give them employment, often out of the goodness of their hearts. "Job creator" is yet another one, and it has begun to see common usage after the Great Recession.Everyone's favorite is " family values", which immediately invokes the feelings of warmth, security, honesty, and support that a family brings, even though the term really means a few vicious pet social issues - hatred of gays, being anti- abortion, and restricting roles for women.Barack Obama being referred to as an Affirmative Action President. " Affirmative action" is also a loaded term, and is frequently used to disparage the achievements of non-whites, e.g.The irony is that it was also used to undermine the Fugitive Slave Law. While it's occasionally mentioned by libertarians for other reasons, it's still heavily associated with racism elsewhere because the term was originally used to defend slavery and later to defend Jim Crow. " States' rights" is a loaded term, because it has been used politically to raise race as a wedge issue.Many conservative pundits use the term to explain the war against the "job creators", not realizing they are invoking arguments penned by Karl Marx every time they do. In recent years, especially with the advent of OWS, it's now a cop-out against criticism and tax hikes for the rich. While one might imagine it as a double-sided affair, the reality is much different-meaning it invokes negative images of filthy, lazy laborers attacking hardworking rich folks. Similarly, the pro-choice side couches its language in terms of freedom in general, a strong element in the American mythos, deflecting as much attention from the specific freedom of abortion as possible, sometimes referring to opponents as "forced birthers". Opponents of abortion describe it as "child murder" or "infanticide", and describe themselves as " pro-life", implying a false dichotomy in which those who do not agree with them are seen as being opposed to life itself. The abortion debate invariably evokes emotionally charged language and questionable analogies.The "First home buyer's scheme" in Australia might equally well have been called "The house price support scheme" - reflecting the effect of giving free money to home buyers with which to buy homes, which is simply that house prices uptick by precisely that amount.Code words and dog whistle politics often use loaded language to convey their meaning to the in-group. For example, in certain settings in US politics, claiming to be "tough on crime" might be intended to subtly convey or take advantage of racism.
Whether or not the out-group gets it, the in-group knows exactly what is meant by the code. When the meaning is intentionally obfuscated in order to disparage a particular minority or belief without raising an alarm among those who would be offended by the meaning, it is sometimes called dog whistle politics, after the idea (often not actually true) that the out-group can't hear the meaning in the hidden message behind the words. The true meaning of such a term often becomes obscured due to the prevalence of the coded meaning. Independent Baptists don't even know how loaded they are with the terms, implying that the person so-labeled disregards normal moral standards. " Liberal", for instance, may be (and often is) used among Conservatives in the United States as an insult. The use of loaded language confers certain qualities to a statement that often amount to an emotional appeal. Loaded language or prejudicial language is language intended to produce an emotional response in the mind of the audience, in order to directly affect their views on a topic.